SEO Explanation,Search Engine Optimization

Search Engine Optimization

What is Search Engine Optimization?

Search engine optimization (SEO) is the art and science of finding pages that rank high on search engines such as Google. Because search is one of the main ways people find content online, ranking high on search engines can lead to increased website traffic.

On Google and other search engines, the results page often places paid ads on the top of the page, followed by standard results or what search engine marketers call "organic search results". The road that comes with SEO is often referred to as “live search traffic” to distinguish it from the traffic that comes with paid search. Paid search is often referred to as search engine marketing (SEM) or individual payment (PPC) marketing.

Benefits of SEO

Search engine optimization is an important part of online marketing because search is one of the main ways that users navigate the web. In 2014, more than 2.5 billion searches were conducted worldwide on search engines such as Google, Bing, Yahoo, Baidu, and Yandex. On many websites, traffic from search engines (known as "natural" or "organic" traffic) reports a large portion of their total traffic.

Search results are presented in a ordered list, and the higher the site rank, the more traffic we will find. For example, in a standard search query, the first result will get 40-60% of the total traffic for that query, and the results for numbers two and three will get very little traffic. Only 2-3% of researchers click beyond the first page of search results. Therefore, even small improvements in search engine rankings can lead to a website gaining more traffic and potential business.

As a result, many businesses and website owners will try to manipulate search results so that their site appears to be higher on the search results page (SERP) than its competitors. That’s where SEO comes in.

How a Search Engine Works

Search engines such as Google use an algorithm or set of rules to determine which pages will be displayed on a given query. These algorithms have evolved into extremely complex, and take into account hundreds or thousands of different factors for determining their SERP levels. However, there are three basic metrics that search engines evaluate to determine site quality and how it should be measured:

• Links - Links from other websites play a major role in determining site ratings on Google and other search engines. The reason is, the link may be seen as a quality vote from other websites, because website owners are less likely to link to other poor quality sites. Sites that get links from many other sites get authority (called "PageRank" from Google) in the eyes of search engines, especially if the sites they link to are actually authorized.

• Content - In addition to looking for links, search engines also analyze the content of a web page to determine if it would be relevant to any given search query. A large part of SEO creates targeted content about keywords that search engine users need.

Page Layout - The third major aspect of SEO page layout. Because web pages are written in HTML, how HTML code is structured can affect search engine optimization ability. Entering the right keywords in the title, URL, and page titles and making sure the site crawls are actions that site owners can take to improve the SEO of their site.

The search engine optimization process involves developing each of these key components of search engine algorithms to rank high in search results.

Ways to Use a Search Engine

Understanding how search engines work is only the first step in the process of improving site search standards. Actually improving site rankings includes using a variety of SEO techniques to increase a search site:

• Keyword research - Keyword research is often the first SEO site and includes looking at which keywords the site is already listed on, which competing competitors are listed, and what other keywords customers may want. Identifying keywords used by searchers in Google search and other search engines provides guidance on what content can already be improved and what new content can be created.

• Content Marketing - When keywords can be identified, content marketing starts to work. This can update existing content or create new pieces of content. Because Google and other search engines invest in high-quality content, it is important to research what content is already there and create a compelling clip that gives a user experience and has the potential to rank higher in search engine results. . Good content and great potential for sharing on social media and attracting links.

• Build Links - Because links from external websites (called "backlinks" with SEO parlance) are one of the key features in Google and other major search engines, finding high quality backlinks is one of the best SEO visitors have. This can include promoting good content, accessing other websites and building relationships with webmasters, redirecting websites to relevant web directories, and getting the media to attract links from other websites.

• Page Uses - In addition to off-page features such as links, page layout can have great benefits for SEO, and is a feature completely controlled by the webmaster. Typical page creation methods work to enter a page's URL to enter keywords, to refresh the page title tag to use the appropriate search terms, and to use alt attribute to define images. Updating page meta tags (such as meta description tags) can also help - these tags do not have a direct impact on search rankings, but can increase click-through rates from SERPs.

• Site Buildings - External links are not only important for SEO, internal links (links on your website) also play a big role in SEO. Search engine optimization can therefore improve site SEO by ensuring that key pages are linked and that relevant anchor text is used in those links to help improve page page relevance for specific terms. Creating an XML site map can also be a great way for large pages to help search engines find and crawl all pages of the site.

• Semantic Markup - Another SEO strategy used by SEO experts to enhance the semantic art of a website. Semantic keywords (similar to Schema.org) are used to define content on a page, such as to help identify the author of a piece of content or the title and relative of the content on the page. Using a semantic marker can help by finding rich captions displayed on the search results page, such as additional text, review stars, and images. Rich captions on SERPs do not affect search rankings, but can improve CTR from search, which has led to an increase in live traffic.

Advanced SEO tools

As a technical advice, there are many tools and software that SEO relies on to help improve websites. Below are some of the free and paid tools:

• Google Search Console - The Google Search Console (formerly known as "Google Webmaster Tools") is a free tool provided by Google, and a standard tool for SEO tools. GSC provides traffic levels and reports for top-level keywords and pages, and can help identify and correct technical issues on site.

• Google Ads Keyword Planner - Keyword Planner is another free tool provided by Google, as part of their Google Ads product. Although designed for paid search, it can be a great tool for SEO because it provides keyword suggestions and keyword search volume, which can be useful when doing keyword research.

• Backlink Analysis Tools - There are many link analysis tools out there, the two of which are AHREF and Majestic. Backlink analytics tools allow users to analyze which websites link to their website, or competing websites, and can be used to find new links during link building.

SEO Platforms - There are many SEO platforms that include many SEO tools that need to improve sites. Some of the most popular ones include Moz, BrightEdge, Searchmetrics, and Linkdex. These platforms track keyword rates, assist with keyword research, identify opportunities on and off-page SEO, and many other SEO-related activities.

• Social Media - Most social networking sites do not have a direct impact on SEO, but they can be a great tool for connecting with other webmasters and building relationships that can lead to linking and creating visitors.

 

Preparing Traffic Search: From Clicks To Conversion

 

Effective search engine optimization can have the potential to dramatically increase website traffic, but all of that in search traffic will not help grow a business unless it turns into paying customers. This is where the conversion rate (CRO) comes into play.

The conversion rate involves using methods such as A / B testing to make changes to websites and measuring their impact on site conversion rates. Successful advertisers know that just getting traffic to the site is not enough, what traffic does when it comes to the site is very important.

CRO was once a difficult and highly technical process, but thanks to software like Optimizely, using tests to improve conversions on your site is as easy as installing a single Javascript line. Best of all, Optimizely watch editor lets you make changes to the site without writing a single line of code.